0021- How to Stand Out in a Crowded Extension Market

Becoming the Go-To Extension Expert in a Crowded Market

In this episode of the Empowered Stylist Podcast, host Angie Mamone discusses strategies to stand out in the crowded hair extension market. Angie shares her personal experiences of building a successful part-time extension client base and emphasizes the importance of marketing yourself as the expert rather than focusing solely on methods or brands. Key topics include building trust and credibility with clients, leveraging social media and content creation, organizing community events, and understanding the sales aspect of the business. Angie provides actionable tips and encourages stylists to start showcasing their unique skills and approaches to gain client confidence and elevate their business.

00:00 Introduction to Standing Out in the Extension Market

00:50 Personal Journey and Key Insights

01:43 Positioning Yourself as the Prize

04:04 Building Trust and Credibility

07:49 Leveraging Social Media for Success

14:35 Local Strategies to Build Clientele

16:18 Final Thoughts and Encouragement

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