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Your 90-Second Video Guide | The Extension Summit 2026

Your 90-Second Video Guide

Everything you need to film and submit. The goal is for attendees to feel like they just watched the most incredible 90 minutes of TikTok of their lives. You're one of those 90 seconds.

Videos due Thursday, October 1st, 2026

Section 01

Recording guidelines

✓

Landscape

Horizontal. Side to side. YouTube format.

✗

Not vertical

No TikTok or Reels format.

The one that trips people up

Turn your phone sideways and turn rotation lock off. That's it. That's the whole trick.

All 50 videos get compiled into one file that streams on a webinar platform. A vertical video ends up boxed in with black bars down both sides, and it looks like a mistake sitting next to 49 landscape ones.

The other one that gets videos sent back

No selling. At all. That includes the soft version, the "I created this program because..." aside that feels harmless in the moment.

Attendees should walk away feeling like they watched 90 minutes of the best education on the internet, not a 90-minute sales pitch. Videos that include selling will be edited or denied, and I'd much rather tell you that now than send yours back in October.

Orientation Landscape onlyHorizontal, not vertical.
Ideal size 1920 x 1080Standard landscape HD. Your phone shoots this by default when held sideways.
Length 60 to 90 secondsNinety is the ceiling, not the target.
Captions and music Please leave both offOur system adds captions automatically, and added music clashes across a 90-minute compilation.
Equipment Your iPhone is perfectly fineThis does not need to be professionally filmed. Good light and clear audio beat expensive gear.
Your intro Under 15 secondsThen straight into the good part. The more free advice you give, the more trust you build.
Selling None, and this one is enforcedNo pitches, no offers, and nothing that implies they have to buy something to understand your point. That includes soft plugs like "I created this so that..." Videos with selling in them will be edited or denied. Your speaker profile is what connects attendees to you.
Supporting PDF Optional, any lengthLinks and logos are welcome in it. It lives on your speaker profile rather than inside your video.
Returning speakers Bring a fresh topicSame area of expertise is fine, but the actual teaching point needs to be new so every summit stands on its own.

Section 02

What to say

There's no required structure here. If you already know how you want to open, open that way.

This section is for anyone who hasn't made a video like this before and wants somewhere to start. Most people find it easiest to cover these three things, roughly in this order.

  • Your name and title. "I'm Angie Mamone, CEO and founder of Behind the Extensions."
  • Your area of expertise. "I specialize in hand-tied extensions, specifically on fine hair."
  • Your most valuable advice or framework. Powerful and specific enough that someone can go implement it behind the chair this week.

If a sample opener helps

"Hey, I'm Angie Mamone. I'm a salon owner, industry educator, and extension specialist from Martins Ferry, Ohio, and today I want to share with you..."

Steal it, tweak it, or ignore it. The only thing I'd actually hold you to is keeping the intro short so most of your 90 seconds goes to the teaching. Think about the one thing you wish you'd known sooner, or the thing you do differently that changed the game for you.

Section 03

Pick a category

This keeps the event cohesive and helps attendees find you again in the replay hub. Choose one on your registration form.

Extension Business + MarketingPricing, booking, retention, socials, going exclusive
Extension Installation Tip or DemoAll methods and installation types welcome
Personal DevelopmentBurnout, mindset, business owner life
OtherSubject to approval, but I'm open to your kick-ass ideas

Section 04

Need a starting point?

These are examples, not a menu. You don't have to stay inside any of them.

Business + Marketing

  • Gaining more extension clients
  • Using social media to grow your extension business
  • Should you go method-exclusive?
  • How to get testimonials from your clients
  • How to go extension exclusive

Install tip or demo

  • How to prevent a bead from slipping
  • 3 tips to prevent matting between visits
  • The best way to get seamless tape-ins
  • How to get your corners to lay flat
  • How to keep your sectioning clean
  • The easiest way to roll a K-tip

About the hair

  • Why you should match extension texture to natural hair
  • How to check the quality of hair
  • How to match textures
  • How to match colors
  • How to organize or build your hair stock

Section 05

Sample frameworks

Use one of these or build your own from them. A framework makes 90 seconds feel structured instead of rushed.

  • 5-part checklist for ________
  • 3 types of ________ for ________
  • How to get ________ with ________ to generate more ________
  • The ________ to ________ strategy for ________
  • The ________ from ________ framework for ________
  • The simple ________ blueprint for getting incredible results in a fraction of the time
  • Increase your ________ by ____% using these 3 ________
  • 5 tips for ________

Section 06

How to send it in

Google Drive, Dropbox, WeTransfer, or any platform you like. The only requirement is that our team can actually download the file.

Please don't send it through Instagram. The compression destroys the quality.

Fastest option

Drop the file straight into the shared Google Drive folder I created for you. Nothing else needed, no email, no link to copy.

Sharing from Google Drive manually

  1. Upload your video to Google Drive

    Then right-click the file and select Share.

  2. Open Settings and check both boxes

    • Editors can change permissions and share
    • Viewers and commenters can see the option to download, print, and copy

  3. Add our email

    Under "Add people and groups," enter info@justahairdresser.com and hit enter.

  4. Set general access

    Change it to Anyone with the link, then change the role to Editor.

  5. Send the link

    Hit Copy Link and email it to info@justahairdresser.com with your name and presentation title in the subject line.

Headshots

Headshots are collected on your registration form, but attachments don't always upload cleanly. If yours won't go through, email it to info@justahairdresser.com and we'll add it for you.

Section 07

See it done well

Five videos from past summits. Different categories, different styles, all landscape and all under 90 seconds.

Want to see the whole thing assembled? Watch a previous summit video to see how 50 videos come together back to back.

One tip. Ninety seconds. Filmed sideways.

That's the whole assignment. Due Thursday, October 1st.

Ask in the speaker group