Empowered Stylist Podcast - 0027 - 5 Mistakes That Make Clients Question Your Expertise - 11:7:25, 11.13 AM
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[00:00:00] In this week's episode, we're talking about the subtle things that can make your clients question your expertise, even if your work is amazing. These are five small shifts that can completely change how clients trust book and value you. So let's dive in. Welcome to the Empowered Stylist Podcast. Here you'll find ideas, tips, and inspiration to help grow your business.
Behind the chair. I'm your host. Angie Mamone and I am on a mission to help educate, elevate, and empower the beauty industry. Now let's dive into today's episode. Well, hey there, and welcome back to the Empowered Stylist Podcast. I am so excited that you are here. I am Angie Momon, and I help hairstylists attract their dream clients, the kind of clients who value your experts.
Piece who respect your boundaries and who are genuinely excited to pay your prices without hesitation. If you wanna build a business that feels aligned, profitable, and sustainable, you are in the right place. So in this episode, [00:01:00] we are gonna talk about the five common mistakes that make clients question your expertise.
And of course, we will walk through what you can do differently so that you can show up with confidence and book clients who value what you do. So let's get into it now. Mistake number one. You lead with price instead of value. So when a client reaches out to you, it can be very easy to jump right into the pricing conversation, especially if you feel pressure to respond quickly or you just wanna be transparent.
But here's the thing, when money is the first thing that is discussed, it becomes the lens that the rest of the conversation is viewed through. So if. Someone hears, like the first thing that they hear is the cost. They have nothing to compare it to except for someone cheaper. So instead, I want you to lead with value.
Talk about your approach. What makes what you do different? So if you do extensions, like what makes the specific style of extensions or method that you. Do different. How [00:02:00] do you care for your clients? What makes your experience unique? You wanna give them something meaningful to consider before they ever hear a number.
Once a client understands the value, the price will start to make sense. And this is exactly how we attract clients who say yes because they feel seen and they value the difference. Between what you provide and what somebody who might be cheaper provide. Now, mistake number two. You lack confidence when you are explaining your process.
So your confidence is the real product. Like you don't wanna be overly confident in like speak in a way that kind of puts others down, but your client has no way of knowing the years of experience, the trial and error, the continued education and the artistry that actually goes into your work. So they look to your confidence.
As their compass, if you sound unsure or hesitant, they will be unsure if you speak calmly. And clearly and confidently [00:03:00] about what you do, they feel like they are incapable hands. Confidence is not loud or salesy. It's clarity and it is certainty. So it is communicating your process in a way that feels grounded and intentional, and that's where you build client trust.
Mistake number three. Transactional consultations. Many consultations feel like a checklist. Like, what are you looking for? Here's my price, here's my availability. Let me know. But consultations are your biggest opportunity to build trust, connection and loyalty. A strong consultation is a conversation. It is.
You listen. You asking thoughtful questions, learning what matters to your client, and understanding their lifestyle, their routines, their insecurities, their goals. That is exactly where the trust is built. I have worked with hundreds of stylists, and the number one thing I learned in a consultation about my students is that they make it all about them and what makes them better.
But [00:04:00] let me tell you, the consultation is the client's turn to talk. Clients will book when they feel seen, heard. And understood, not processed like another number. So treat consultations like relationship building and not transactions, it will change everything. Now, mistake number four, generic captions with amazing photos or reels, like Here is the hard truth.
Beautiful work alone is not enough anymore. There are. Thousands of stylists doing absolutely stunning work. What sets you apart is your voice and your point of view. If your caption says things like she's obsessed or swipe for the before or extensions for fullness, and that is all your audience has nothing to connect with emotionally.
Your captions are a chance to show your personality, show your expertise, your thought leadership. Why you choose the methods that you do, your placement, what? What makes you different? It's your philosophy, your [00:05:00] values. Also, not just captions, but doing voiceovers or actually doing face to camera and speaking into the camera.
If someone looks at your page and cannot tell who you are and what you stand for, they don't feel safe investing in you yet. The goal isn't about writing perfect. Captions or voiceovers. The goal is about connection. Okay, and mistake number five. Constant discounting. Let's talk about discounting because this is a big one.
If you are constantly offering deals, promotions, or lowering your prices to get clients in, you are unintentionally sending a message that your work is not worth the full investment, and clients will pick up on that and they remember it. Even if they don't say it. So discounting attracts clients who are motivated by price but not quality.
And those are usually the clients who are harder to please, harder to rebook, and harder to routine. When you hold your price with confidence, [00:06:00] you attract clients who value what you offer, and that is where the long-term growth in loyalty comes from. So with all of that being said, these are the five.
Shifts that are small, but really powerful in your business. Lead with value. Explain your process with confidence. Make your consultations personal and about the client. Show your personality through your content and hold your prices with certainty. When you do these things consistently, you do not have to chase clients.
You attract them. You become the stylist who is trusted, respected, booked. And referred if this episode hit home for you, save it, share it, or send it to a stylist friend who needs it. And if you are ready to start attracting clients who happily pay your full price with trust and expertise, reach out to me.
I would love to help you get there. You can find me on social media platforms at Angie Momon hair, and thank you for listening. I appreciate you so much, and I will talk to you [00:07:00] in the next episode.
