Let’s talk about something that might sting a little...
Your Black Friday deal will NOT work if the first time people hear from you is when you drop your discount.
Here’s why…
Black Friday isn’t really about the deal. It’s about trust.
Think about it... do you buy from the random email in your inbox offering 30% off, or do you buy from the brand you’ve been watching, learning from, and connecting with for months or even years?
Your clients are no different.
If you’re not consistently adding value and showing up NOW, no discount will suddenly convince them. Discounts create urgency,
but value creates demand.
So what does “adding value” actually look like?
Here are some ideas you can start posting today.
Educational tips: Share “3 signs you’re ready for extensions” or “Why extensions aren’t just about length.”
Behind-the-scenes: Show what happens in a consultation or how you prep for an install.
Transformation stories: Before/after photos with client quotes. Let people see the confidence boost extensions create.
Myths vs. facts: Bust the idea that extensions damage your hair, or explain how they actually protect natural hair when done right.
Lifestyle tie-ins: Show how extensions save time, make holiday styling easier, or let clients go longer between washes.
Every one of these posts builds trust, positions you as the expert, and reminds your audience that you know your stuff.
Why this matters for your Black Friday deal
When you finally drop your Black Friday promotion, people shouldn’t be meeting you for the first time. They should already...
âś” Know who you are
âś” Understand what you offer
âś” Trust your expertise
✔ Feel confident saying “yes”
That’s when your discount feels like a bonus, not a bribe.
So here’s your action step:
➡ Start posting today
➡ Share value-driven content daily between now and your promo launch
➡ Warm up your audience so they’re excited and ready when your Black Friday deal hits
Need a little help planning your Black Friday Promo? Inside Black Friday for Extension Artists, I give you the exact promo schedule, pre-written emails, captions, Canva templates, AND a custom GPT that fills everything in with your own details.
Normally $97, you can grab it during Early Bird for just $27 (early bird sale ends tonight).
👉 Enroll here before the price goes up tomorrow
Your Black Friday success starts now, not on November 29th.
Cheering you on,
Angie
Responses