Discover how to attract and build an extension clientele while working
- Fewer hours behind the chair
- With a schedule you love
- Full of your DREAM clientele
- At a PROFITABLE pricepoint
- Without the stress and overwhelm
- And without ANOTHER certification
Here's what's inside...
Module 1: Freedom with Forms
Digital Forms are the secret sauce to easier client communication, organization, and protecting your business. This module includes:
- Extension Pre-Consultation (Application)
- Extension Agreement/Contract
- New Guest Intake and Policies
- Guest Experience
All templates are importable and customizable. Plus Angie will teach you how to approve/deny applications in one click
Module 2: Your Pathway to Success
If you're anything like me, you're a natural people-pleaser and it's hard to say "no" to others. In this module, I'm sharing the secret sauce to not just accomplishing your to-do list, but doing the things that are most impactful for your business and life:
- Strategies for Getting sh*t Done
- Power Hour Strategy
- Developing Your Aligned Schedule
- Automated Habit Tracker
- Automated 75-Day Challenge Tracker
You'll leave this module with the ability to decipher importance vs urgency, plus a strategy to deep dive into how you're spending your time
Module 3: Extension Sales Strategies
One of the most important parts of your extension business is your online presence. If you're ready to skip the back-and-forth communication through DMs or texts trying to convince someone they need extensions... this is for you. This module includes:
- The Art and Psychology of Selling
- Identifying Your Ideal Client
- Your Extension Sales Page
A critical piece of building a business you actually love is understanding what specific services you love and you want to work with. This piece is the key to attracting people who align with you and your vision.
Module 4: Consultations That Convert
Do you have no problem with people expressing interest in extensions but then they ghost you when you give them a price quote or they no show to their consultations? If yes, this module is for you. This module includes:
- Sales + Closing Training
- Consultation Cheat Sheet (w/Verbiage)
- Communication Toolkit (For those difficult conversations)
P.S. You ARE a Sales Person. As stylists, everything we do is selling. If you think selling is sleazy, reframe your mindset. Selling is solving and you lead with a servant's heart.
Module 5: Effortless Email Marketing
Social Media is important, but it's not the only means you should be leaning into for your marketing efforts. Building a list is a key strategy that can be "set it and forget it" for your business. This module includes:
- Email Marketing Best Practices
- Automated Drip Campaign Templates and Verbiage
- Lead Generation + List Building
Let's be real... email marketing isn't the sexy stuff we look forward to, but it is highly effective when done right. Not only does Angie share customizable email templates with all the verbiage for a drip campaign (user signs up and gets a series of emails over several days), she'll also walk you through how to set it all up.
Module 6: Priced for Profit
Real talk... if your business isn't profitable, you just have an expensive hobby. Numbers don't have to be scary when you have calculators at your fingertips. This module includes:
- Pricing Models and Overview
- Your Costs and Timing
- Developing Your Profitable Menu
- Money Mindset
Understanding your numbers is a critical part of the success of your business (and life). The good news is, you actually love numbers... you just hate math and that's what BTE will help you with.
Module 7: KPIs for Success
KPIs as a hairstylist help expose the health of your business. These measurable benchmarks for success can help guide your business decisions by identifying areas for improvement and growth. This module includes:
- KPI Overview
- Industry Benchmarks
- KPI Sales Tracker
What gets measured gets managed. It's time for you to not just make the money you deserve, but work the hours you've desired and your KPIs will help you get there.
Module 8: All Things Extension Aftercare
The key to a successful extension guest experience comes down to properly educating your guests. This module includes:
- Physical + Digital Aftercare Templates
- Aftercare Videos (Use Angie's or Create Your Own)
- Extension Aftercare Kits
Editable Canva Templates, Use Angie's Videos (or Angie will show you how to make your own), and know exactly what to include in your Aftercare Kit (and what to charge)
Module 9: Automating Your Post-Visit Experience
The reason you're burnt-out is because you spend too much time on what's urgent instead of what's important. This module includes:
- Automated Aftercare Email Sequence
- Automated Client Check-Ins
- Templates and Verbiage
Most stylists bring in $25-$500 per hour while working, but choose to spend 10+ hours a week doing non-income producing tasks. While some are necessary, most are "busy-work" that could be automated.
Module 10: Next-Level Organization
Systems and processes are the key to regaining time and freedom in your business. This module includes:
- Client Organization System
- Weft Management System
- Weft Inventory Calculator
If you've ever been guilty of forgetting to reply to an application or sending an aftercare email... you need these systems.
Module 11: Growing Your Extension Clientele
There are lots of strategies out there to grow your clientele, but most aren't extension-specific. Here, we focus on systems to build your extension clientele organically and authentically. This module includes:
- Working with Extension Models and Influencers
- Extension Referral Program
- Elevating Your Guest Experience
Not only do we break down the guidelines, this module also includes templates for contracts and agreements so you'll know you have healthy partnerships with clear boundaries in your business.
Module 12: Positioning Yourself as the Go-To Extension Expert
In a saturated market, you have to stand out. To do this, you must build trust and credibility with your audience. One of the easiest ways to do this is through Social Media. This module includes:
- Social Media and Marketing Training
- Content Creation, Execution, and Repurposing Strategy
- Leveraging ChatGPT and AI
- Social Proof (Reviews and Testimonies)Â
- Hiring and Working with a Virtual Assistant
Social media doesn't have to be hard. This free tool at our fingertips can be leveraged to create massive success in your life, but you'll never make the time if you continue to choose busy and urgent over what is important. The choice is yours.
Bonus: Guest Educator Library
Within the BTE Community, we're all about fostering connections and inspiring others. There's so much talent out there and we're here to provide new perspectives and opportunities
Our goal is to create community within the industry, so we welcome all methods, brands, educators, companies, independents, stylists, future pros, etc. You can sit with us here.
